How Oltre AI attributes organic traffic

Six activities. What comes out of here decides what the other three pillars work on the following month.

A script installed during onboarding records what lands on your pages, alongside Search Console and Google Analytics data.

Visits arriving from an AI answer are separated from the rest: traffic from ChatGPT becomes something you can read, not an estimate.

Rankings and clicks from Search Console, behaviour from Analytics, the tracker in between. Three sources, one reading, no dashboards to reconcile.

Recorded during onboarding. Without knowing where you started there's no "before", and without a before no result can be proven.

Deltas are read against the same months a year earlier, so a seasonal peak is not mistaken for progress.

Every action enters the plan with what it's expected to achieve, and comes back with a verdict: confirmed, disproved or inconclusive.

The three readings we use to tell ourselves no

They make it harder, not easier, to claim a win.

Compared against the same period last year
This year's organic traffic against the same twelve months a year earlier, not against last month.
The attributed source of every session
Organic search, AI assistant, direct or referral, separated the moment the visit arrives.
Verdicts on the plan
How many actions came back confirmed, how many disproved and how many inconclusive.

Measurement is where the other three end up, and where the next cycle starts.

Thirty minutes, your site open: what's holding you back and where we'd start. You talk to a founder, and if organic isn't your problem, we say so.