How Oltre AI works

    Onboarding lays the foundations, then a cycle: analysis, plan, execution, measurement. The final call is always yours.

    What happens during the setup

    Onboarding happens once and builds four things. Everything that follows in the months after starts from them.

    Technical audit, fixes applied

    A full technical audit of your site. What blocks indexing gets fixed, in order of impact, instead of landing in a report.

    Your site as a graph

    Every page a node, every internal link a connection. Orphan pages, disconnected clusters and linking gaps come out of the map, and get fixed.

    Knowledge base

    Documents, data and tone of voice become the basis for your content: writing starts from your own material, not from generic sources.

    Access and connections

    Your CMS, Search Console, Google Analytics, our traffic tracker and IndexNow. You grant access once, and Oltre Ai works from there.

    What the engine does every month

    Analysis, plan, execution, measurement. Each cycle starts from the data the previous one produced.

    1. Analysis: what your market is asking for

      Before we write a single line, we work out what your customers are searching for, where they find you today on Google and in AI answers, and what your competitors are up to.

    2. Plan: what's worth doing

      For each cluster of searches, we decide whether to create a new page or optimize the one you already have. Every action gets a score based on expected impact and effort required, and the highest-ranked ones go into that month's plan.

    3. Execution: written, published, indexed

      Oltre AI writes from your brand materials, publishes straight to your CMS and pings search engines so each page gets indexed right away.

    4. Measurement: what it actually produced

      Every page is measured on citations, rankings, clicks and traffic. The results decide what to repeat and what to change in the next cycle.

    Who does what

    The engine and our team do the work. Some decisions stay yours, and nothing goes past them.

    What we run

    • The technical audit, and the fixes applied to your site
    • Demand research and the editorial plan
    • Writing, optimizing and publishing on your CMS
    • Submitting pages to Google and IndexNow
    • Citation checks in AI answers
    • Measurement, verdicts and the monthly account of what changed

    What you decide

    • The scope: what we work on, and what stays off limits
    • Access: which systems we work in, and with which permissions
    • What goes live: one message stops a draft or takes a page down
    • The priorities you want moved up, on the monthly call
    • What your brand will never say

    How you actually work with us

    No dashboard to learn, no software to operate. A channel and a call.

    A shared channel, Slack or email

    The people running the engine on your site are in it. Ask, stop, redirect: an answer comes from a person, not from a ticket queue.

    One call a month

    What the cycle produced, what verdict each hypothesis got, and where the next plan goes. Numbers on screen, not adjectives.

    Your stack isn't a blocker: the engine works inside the CMS, the analytics and the channels you already run. See the integrations

    Questions about the way we work

    Do I have to operate anything?

    Usually not. Oltre AI is designed not to add tools to your workflow: requests go through Slack or email, and once a month there's a call to go through the results. Access to the data is there if you want to look more closely.

    What happens before the first cycle?

    A one-off onboarding that builds four things: access and connections, a technical audit with the fixes already applied, a map of your internal links and site architecture, and the brand knowledge your content will come from.

    When do I see the first results?

    The first measured deltas arrive in 4 to 6 weeks. That's measurement speed, not a promise of rankings: nobody honest can guarantee those.

    Who writes the content?

    Oltre AI does the writing, working from your brand knowledge rather than the open web. What gets written, in what order and against which hypothesis is decided by the monthly cycle, which scores every action on demand, impact, effort and confidence.

    Can I stop something before it goes live?

    Yes. One message on Slack or email stops anything: before the draft, before publishing, or after it's live.

    What if my CMS is unusual?

    It isn't a problem, it just changes the timing. Oltre AI publishes to the CMS you already use. If the site is code, work arrives as a pull request and you decide what goes live. With a non-standard setup, onboarding takes a few extra days, then everything runs as normal.

    Does the loop change over time?

    The four steps stay the same. The inputs don't: each cycle starts from the previous one's verdicts, so the plan moves as the evidence does.

    The first cycle, on your site

    We'll open your site together and look at what's holding your organic visibility back right now. And if organic isn't your problem, we'll tell you.

    Oltre AIOltre AI

    Your AI Head of Organic: an entire organic department, at a fraction of the cost.

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