Four pillars, four groups of guides
Technical, content, AI visibility, measurement. Start from the problem you have right now.
Technical SEO
The audit and the fixes applied. Your site mapped as a graph: orphan pages, broken clusters and internal linking, corrected instead of listed.
More on Technical SEO12 min
Crawl budget: what it is and how to make it enough
Who decides how many of your pages Google crawls, where the budget leaks, and which fixes move crawling onto the pages that matter.
Read the guide12 min
Core Web Vitals on large sites
What the three metrics actually measure, why an average that looks fine can hide a real problem, and how to work when the page templates run into the dozens.
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SEO content
Demand clusters, an editorial plan scored with RICE, pages written from your brand knowledge and published to your CMS. Everything published gets measured.
More on SEO content11 min
Search intent: questions first
How you get from a keyword list to a map of questions, and why it is the map that decides how many pages you need.
Read the guide10 min
Updating content without losing rankings
When rewriting is worth it, when adding is enough, and which edits lose you the ranking you set out to defend.
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AI visibility
Getting you cited when the answer is written by an AI. Your market's questions put to the engines with live retrieval from the web, and citations measured before and after.
More on AI visibility10 min
GEO: what makes a page citable by AI
What Google actually says about the requirements, which characteristics make a text usable as a source, and how to measure whether it is working.
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Brand entities: being recognised by Google and by models
Why an ambiguous name costs visibility, how to build the references that let a system work out who is being talked about, and how to check whether it worked.
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Measurement
Clicks, rankings and citations traced back to their source, traffic from LLMs included. Every hypothesis comes back with a verdict: confirmed, disproved or inconclusive.
More on Measurement11 min
Zero click search: attributing organic traffic when the click never comes
What Search Console actually measures, how to tell a drop in clicks from a drop in rankings, and which conclusions the data does not support.
Read the guide11 min
SEO KPIs: what to check monthly, and what to ignore
A monthly review that fits in half an hour: a few indicators with a stated threshold, the ones you look at once a year, and the ones that do not deserve a slot in the calendar.
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