The five areas of the glossary
Four of them are the service pillars. The fifth holds the words you need in order to read the other four.
Technical SEO
The audit, and the fixes applied. Not a list of issues.
See the termsSEO content
Written from your knowledge base, published, measured.
See the termsAI visibility
Get cited when an AI engine writes the answer.
See the termsMeasurement
Clicks, positions and citations, traced back to the source.
See the termsFoundations
Indexing, crawlers, queries, SERPs. The basic terms that come up across all the other areas.
See the terms
Every term, A to Z
- Baseline
The starting measurement everything afterwards is read against.
- Canonical URL
The address you declare as the official version of a page.
- Citation
The moment a generated answer names your page as a source.
- Crawl budget
How many pages a search engine agrees to crawl on your domain.
- Entity
Something in the world an engine recognises and can tell apart.
- GEO
The work that makes a page quotable by answer engines.
- Impression
One appearance of your site on a results page.
- RAG
The technique by which a model looks up sources before answering.
- Search intent
The kind of answer someone expects when they type a query.
- Topic cluster
A group of pages that covers a subject together, not one at a time.