Search intent

    The kind of answer someone expects when they type a query.

    What Search intent means

    Search intent is what a person wants from a query, not the words they typed. The same three words can be asking for a definition, for a comparison or for a purchase, and a page that answers one of those well answers the other two badly. Intent settles the format of a page before its wording does.

    Why it matters in our work

    Demand research groups your market's questions by intent before a single brief is written. It is what decides whether a query needs a new page or one you already have.

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