Measurement glossary

Clicks, positions and citations, traced back to the source.

The terms, in alphabetical order

The words a result is read with: where you start from, what gets counted, and what a number does not say when you look at it on its own.

Baseline
The starting measurement everything afterwards is read against.
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Impression
One appearance of your site on a results page.
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The words are there to decide with

Thirty minutes, your site open: what's holding you back and where we'd start. You talk to a founder, and if organic isn't your problem, we say so.

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