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Master Generative Engine Optimization. Learn how to get your brand cited by ChatGPT, Claude, Perplexity, and every AI that matters.
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The Complete Guide to Generative Engine Optimization (GEO) in 2025
Your competitors are being recommended by ChatGPT. Here's how to make sure you are too.
If your brand isn't appearing in AI-generated answers, you're invisible to the 50% of B2B buyers who now start their research in AI chatbots instead of Google. Learn how to get cited.
GEO vs SEO: What's the Difference and Why You Need Both
SEO gets you ranked in a list. GEO gets you cited in the answer itself. You need both.
Your SEO is working. But when a potential customer asks ChatGPT about your category, your competitor gets mentioned. You don't. Here's how to fix that.
Google AI Overviews Optimization: How to Appear in AI-Powered Search Results
AI Overviews reach 2 billion users monthly. Here's how to get your brand featured above traditional results.
AI Overviews now appear in 16-25% of Google searches and drove a 61% drop in organic CTR. But being cited in an AI Overview positions you as an authority. Here's how to optimize for this new reality.
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11 articlesHow to Get Cited by ChatGPT: A Step-by-Step Guide
800 million people use ChatGPT weekly. Here's how to become one of its trusted sources.
Perplexity SEO: How to Optimize for AI Search Engines
Good news: if you've been doing SEO, you're already halfway to ranking on Perplexity.
Claude AI Optimization: How to Get Cited by Anthropic's AI
Claude is the hardest AI platform to get cited by. That's actually good news for you.
AI Citation Tracking: How to Measure Your Visibility in AI Search
You're optimizing for AI search, but how do you know if it's working?
Why B2B Companies Need GEO in 2025
Your competitors are showing up in ChatGPT. You're not.
GEO for E-commerce: Getting Products Recommended by AI
A customer asks ChatGPT for the best running shoe under $150. Is your product in the answer?
Google AI Mode: How to Optimize for Conversational Search
Google AI Mode turns search into a conversation. Here's how to get cited in multi-turn AI dialogues.
How to Get Cited by Gemini: A Step-by-Step Guide
Gemini powers AI Overviews, AI Mode, and the Gemini app. Here's how to become one of its trusted sources.